AI-powered media interview practice

Your next media interview
deserves a rehearsal

SpokesCoach puts you face-to-face with a realistic AI journalist who follows up, pushes back, and tests your messages under pressure. Then it coaches you on exactly where you were strong and where you lost control.

Free trial available Β· Team plans from $2,000/month

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Mock Interview

Sceptical Policy Reporter Β· Medium

Interviewer

You say the report brings new evidence. But we've heard these promises before. What specifically makes your findings different?

You

This report is different because it combines real data from five countries with practical steps employers can take immediately β€” not just recommendations.

Interviewer

Practical steps that cost money. In this economy, why should any employer invest in this?

Example from a real SpokesCoach session

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Coaching Report

Generated after every session

7
Clarity
6
Concision
8
Discipline
5
Evidence
7
Pressure
βœ…

Strong opening β€” you defined barriers clearly and established credibility early.

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Risky wording detected:

β€œI think this report is different”
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Say instead: β€œThis report is different because it combines evidence across contexts with actions employers can take immediately.”

Every session produces a detailed coaching report

Built for people who speak to the press

Whether you're preparing for a specific interview or building general media confidence, SpokesCoach is your practice partner.

Media OfficersCommunications ManagersPolicy SpokespeopleAdvocacy LeadsSenior LeadersPress SecretariesPR Agency TeamsFounders & CEOs

Three steps to better media performance

1

Set the scene

Pick a quick-start scenario or build your own β€” topic, key messages, journalist style, and difficulty.

2

Face the questions

The AI interviewer asks follow-ups, challenges vague answers, and pushes harder when you hedge. Type or speak.

3

Get coached

A detailed report shows your scores, flags risky phrases, suggests stronger wording, and tells you what to practise next.

Everything you need to prepare with confidence

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Realistic personas

Choose from sceptical, friendly, adversarial, and neutral interviewer styles across different beats.

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Text or voice mode

Type your answers or speak them aloud with realistic AI voice and real-time speech recognition.

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Six-dimension scoring

Scored on clarity, concision, confidence, message discipline, evidence use, and pressure handling.

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Risky phrase detection

Spots hedging, vague language, and wording that gives interviewers an opening to press harder.

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Stronger alternatives

For every weak answer, get a concrete suggestion for how to say it better next time.

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Quick-start scenarios

Jump straight into a crisis response, policy launch, budget defence, or breaking news scenario.

Why spokespeople practise here

β€œThe follow-up questions caught me off guard β€” exactly like a real interview. That's the whole point.”

β€” Communications Director, International NGO

β€œI used to wing media interviews. Now I always run through SpokesCoach first. My message discipline is noticeably better.”

β€” Senior Policy Spokesperson

β€œThe coaching report pinpointed the exact phrase that would have caused problems. No human coach has been that specific.”

β€” Head of Public Affairs

Based on early user feedback. Names withheld by request.

FOR AGENCIES & CORPORATE TEAMS

Train spokespeople at scale

Manage multiple trainers, assign spokespeople, track training progress, and prepare your entire team for media β€” at a fraction of the cost of human coaches.

$2,000
/month β€” Starter
3 trainers Β· 50 spokespeople
$6,000
/month β€” Pro
10 trainers Β· 200 spokespeople
Enterprise β€” custom pricing
Unlimited seats Β· white-label Β· dedicated success manager

Your next interview is coming.
Are you ready?

Pick a quick-start scenario and run your first mock interview in under two minutes.